Drug advertising, for better or worse
The first book on drug advertisingMany books have been written about advertising in general, but almost none about our particular niche. A pity, so we decided to fill the gap with a book to attract readers whether they are interested in medicine or advertising or simply like great stories. In “Drug advertising, for better or […]
The RA book
Assignment An account of life with rheumatoid arthritis for ROCHE AB. Solution Relevans produced the book “Living with rheumatoid arthritis”, which gives an insight into this disease (rheumatism in the joints) from the patient’s perspective. With articles by a consultant physician, a physiotherapist, a journalist, patients and Relevans, the book provides answers to questions about exercise, sex […]
Befriend your prostate
Assignment Cernitol Novum from AB Cernelle is the best-documented non-prescription medicine for benign prostate enlargement, which affects about half of all men over 50. Unfortunately, many of these men do not know that the medicine exists. It was our job to increase awareness. Solution The concept “When the prostate rules over your life” addresses the issues of […]