Fat repairs
Background
Locobase REPAIR is a classic fatty cream for people with dry skin. When the cream needed a new communication concept, we decided to do the exact opposite of the way a skin cream is usually presented.
Solution
The “Fat repairs” concept builds on the real benefit of the product, which is that Locobase REPAIR repairs the skin. With a more gritty setting, the concept differentiated us from other similar creams on the market. The concept was delivered in ads, radio slots, an event at Malmö Central Station, and a big outdoor campaign in both Sweden and Denmark. The ad won the gold award in ‘Hela Skånes bästa reklam’ (for the best ad in Skåne) – and sales of Locobase REPAIR trebled compared to the previous year. A really fat campaign, pure and simple!
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Want to know more?
Sophia André Klingspor
+46 (0)734 320 803
sophia@relevans.net
